Titlesby GlyphGTM Engineer job title trend since Apr 2011
Engineering · Emerging · in 0.20% of HN hiring posts · 23 open roles at 22 companies · median $188k
Builds sales and marketing systems with data enrichment, automation and language models instead of adding headcount.
first seen Jul 2021, Hacker Newstook off May 2025
Why it exists
Written from the sources below
Sales and marketing teams began building their own automations with data enrichment tools and language models instead of adding headcount. Clay says it coined 'GTM engineer' in 2023; the title has since appeared at software companies that run revenue work as engineering.
- CoinedGTM Engineering: What It Is and How to HireClay, 2023 · backs: Clay coined the role in 2023; GTM engineers build revenue systems with AI and automation
Where it is posted
Sectors
- AI infrastructure4
- AI application4
- Data platform2
- Developer tools1
Cities
- San Francisco9
- New York4
- London, United Kingdom2
- Palo Alto2
- Tel Aviv, Israel1
- Dublin, Ireland1
- Austin1
Countries and remote
- United States17
- United Kingdom2
- Israel1
- Ireland1
- India1
Remote option39%
Posted pay
Middle half $175k to $210k, median $188k from 15 postings that state a base range (USD a year).
Who is hiring for it
Open postings on their own job boards, read 12h ago| # | Company | Open roles | |
|---|---|---|---|
| 1 | LiveKitA company hiring most for Forward Deployed Engineer and GTM Engineer. | 2 | |
| 2 | 1 | ||
| 3 | 1 | ||
| 4 | 1 | ||
| 5 | ChamelioPowered by agentic AI, Chamelio's platform is primed to replace outdated legacy contract lifecycle management systems and empower legal teams to embrace AI-powered operations. | 1 | |
| 6 | 1 | ||
| 7 | 1 | ||
| 8 | forusA company hiring most for Product Manager and Data Scientist. | 1 | |
| 9 | HumaansA company hiring most for Product Designer and Forward Deployed Engineer. | 1 | |
| 10 | 1 | ||
| 11 | Komodo HealthA company hiring most for Security Engineer and Solutions Engineer. | 1 | |
| 12 | 1 |
Open roles
8 of 23; company pages list the rest| Role | |||
|---|---|---|---|
| Senior Web & GTM EngineerKomodo HealthUnited States$166k to $210k | Komodo Health | United States | $166k to $210k |
| Staff GTM Systems EngineerLiveKitUnited States (Remote)$216k to $292k | LiveKit | United States (Remote) | $216k to $292k |
| Member of Technical Staff (GTM Engineer, Growth) | San Francisco | $180k to $270k | |
| Growth Marketer / GTM Engineer | San Francisco | $130k to $180k | |
| GTM Engineer | Hybrid - San Francisco, New York City, Austin | $180k to $295k | |
| GTM Engineer - Data Platform | New York | $200k to $220k | |
| Staff GTM Systems Engineer | San Francisco | $210k to $270k | |
| GTM EngineerforusNew York office$150k to $220k | forus | New York office | $150k to $220k |
Lineage
technical work moved from sales support into revenue operations · from how the titles are used
Share of Hacker News hiring posts
24 posts since Apr 2011November 2026 1 of 207 postings, 0.48%
Related titles
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About this title
Builds sales and marketing systems with data enrichment, automation and language models instead of adding headcount.
Also counted: go-to-market engineer, GTME
First sighting
...and above all a leader who gets and inspires results. GTM Engineer, Nucleus: Scale’s emerging products are some of the fastest growing in the...
Median posted salary $188k from 15 postings that state a base pay range (the median of their midpoints, USD a year). Not a survey of what people earn.